Olga Minibaeva Paid Advertising & Lead Generation
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Google Ads Case Study

Website Migration Tracking Restored. Performance Recovered.

After a website migration, conversion tracking stopped working correctly. I rebuilt the measurement setup so the business could rely on accurate data and optimize with confidence again.

Google Analytics 4 Events Google Tag Manager Triggers Google Ads Conversions
Industry Roofing & Exteriors Project Type Tracking Recovery
Google Ads Search Reports Tools & settings Billing Refresh
Destination not working Review the final URL and landing page experience.
Clicks
2.47KTraffic active Conversions
0.00No recent conversions Cost / conv.
$---Hidden Conv. rate
--.--%Restricted
No recent conversions Website source broken GA4 import paused GTM tags not firing
Performance overview Clicks continue, conversions stop reporting

Tracking was incomplete. Reporting was unreliable. Optimization was impossible.

What Went Wrong

The migration broke several key tracking layers. Here's what we found during the audit.

Google Ads - No Conversions

Conversions May 1 - May 31, 2024
Conversion actionConv. sourceStatusAll conv. Website leadWebsiteNo recent conversions0.00 Phone clickWebsiteNo recent conversions0.00 Form submitWebsiteNo recent conversions0.00 Thank-you viewWebsiteNo recent conversions0.00 Booking startWebsiteNo recent conversions0.00
1 - 6 of 6‹→

No recent conversions

GA4 - Events Missing

DebugView
+Event nameTimestamp page_view4:21:15 PM session_start4:21:15 PM generate_leadNot received form_submitNot received thank_you_viewNot received

GTM - Tag Not Firing

Summary 6form_submit 5click 4generate_lead 3Window Loaded 2DOM Ready 1Container Loaded
Tags Fired GA4 - Config - All PagesFired 1 time(s) GA4 - Generate LeadNot Fired GA4 - Form SubmitNot Fired GA4 - Thank You PageNot Fired

How I Solved It

A complete measurement framework was aligned with the new website and business goals.

Data Layer Aligned
GTM Triggers Rebuilt
GA4 Events Configured
Conversions Set in Google Ads
Cross-domain Measurement
Validation & Testing

All critical actions are captured, deduplicated and reported accurately.

The Results

Tracking is now reliable. Reporting is accurate. Optimization works from real signals again.

Google Ads - Conversions Restored

Conversions Jun 1 - Jun 30, 2024
Conversion actionConv. sourceStatusAll conv. Website leadWebsiteActive24.00 Phone clickWebsiteActive18.00 Form submitWebsiteActive14.00 Thank-you viewWebsiteActive6.00

Total: All conversion actions 62.00

GA4 - Events Receiving

38 Users in last 30 minutes
page_view132 generate_lead18 form_submit15 thank_you_view12

GTM - All Tags Firing

GA4 - ConfigFired 1 time(s) GA4 - Generate LeadFired 1 time(s) GA4 - Form SubmitFired 1 time(s) GA4 - Thank You PageFired 1 time(s)

Project Outcome

Reliable tracking became the foundation for growth

Once measurement was fixed, every decision was based on real business data, not assumptions. This created a solid foundation for optimization and long-term results.

62valid actions 0data gaps 4tools aligned

Accurate conversion data

Tracking works correctly across all key touchpoints. No data gaps.

Better campaign decisions

Optimization is based on real user behavior and actual performance signals.

Lower cost per lead

More efficient spend thanks to reliable data and smarter targeting.

Stronger growth foundation

Reliable measurement supports scalable growth and sustainable business results.

Good data leads to better decisions. Better decisions drive growth.

Changed your website?

Don’t risk losing your data. Let’s review your tracking setup and make sure everything works correctly.

Protect your data Keep accurate tracking Ensure conversions Track what matters Maintain performance Avoid hidden issues

No risk to your data

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