StrategyTrackingGrowth

Google Ads & Meta Ads Conversion TrackingLead Generation

I help small businesses and service-based companies generate qualified leads through Google Ads and Meta Ads, supported by reliable conversion tracking, analytics, and clear campaign strategy.

See Client Challenges Solved

minutes · introductory consultation

Qualified leads
Reliable tracking
Clear strategy
Olga Minibaeva
How I Can Help

Turn Advertising Problems Into Clear Next Steps

I review campaign performance, conversion tracking, landing-page flow, and lead quality to identify what is limiting results and what should be addressed first.

Fix Unreliable Conversion Tracking

I identify missing, duplicated, or inaccurate conversion signals so Google Ads, GA4, GTM, and reporting are easier to trust.

Improve Campaign Efficiency

I review search terms, targeting, bids, budgets, and campaign structure to find wasted spend and stronger opportunities.

Turn More Ad Traffic Into Leads

I review the connection between ads, landing pages, forms, and calls to action to identify avoidable conversion barriers.

Smart Bidding Is Underperforming

Smart Bidding needs the right data and setup. I review conversion signals before scaling.

Understand and Improve Lead Quality

I connect campaign data with CRM feedback and business outcomes so optimization is based on lead value, not only form submissions.

Campaign Growth Has Stalled

Performance has plateaued. I look for new audiences, offer tests, landing page gaps, and scaling opportunities.

Not sure where the problem starts? I can review the full path from ad click to lead quality and explain the priorities clearly.

Services

Google Ads, Meta Ads and Tracking Support

Choose focused support for campaign strategy, setup, ongoing optimization, conversion tracking, analytics, and reporting.

Service 02

Meta Ads Setup

Launch your Facebook and Instagram advertising with the essential account setup, tracking, and campaign structure.

  • Business Manager & Ad Account Setup
  • Facebook & Instagram Connection
  • Meta Pixel & Conversion Tracking
  • Campaign, Audience & Ad Setup
  • Launch & Initial Optimization
Service 03

Ongoing Management

Continuous campaign optimization focused on lead quality, efficiency, and long-term growth.

  • Campaign Optimization
  • A/B Testing
  • Budget Management
  • Monthly Reporting
Service 04

Tracking & Analytics

Make sure your advertising data is accurate and your conversions are being measured correctly.

  • GA4 Setup
  • Google Tag Manager
  • Meta Pixel Setup
  • Conversion Tracking
Also Available

Need Focused Help With One Advertising Task?

One-time support is also available for campaign planning, budget and traffic forecasting, landing-page review, conversion tracking troubleshooting, and a PPC strategy second opinion.

Not sure what you need? Tell me about your situation and I’ll suggest the most effective next steps.

Campaign Planning Before Launch

Keyword research, search demand analysis, competitor review, campaign structure, and budget forecasting before setup begins.

Budget & Traffic Forecast

Estimated CPC, traffic potential, recommended starting budget, and approximate lead scenarios based on market data.

Landing Page Review

A focused review of the page used for advertising, including offer, structure, calls to action, mobile experience, and potential conversion barriers.

Conversion Tracking Troubleshooting

Help with missing, duplicated, or inaccurate conversions in Google Ads, GA4, Google Tag Manager, or Meta.

PPC Strategy & Second Opinion

An independent review of a campaign idea, advertising plan, account decision, or recommendation received from another specialist.

Focused support can also be provided on an hourly basis for specific advertising questions.

Have a different advertising question?

Describe the task, and I’ll let you know how I can help.

Customer Journey

How I Approach Lead Generation

I review the full journey—from ad click to CRM follow-up—to see where leads are generated, lost, or improved.

01

Ads

Bring in qualified traffic Targeting, search intent, ad copy
02

Landing Page

Match the message Offer clarity, trust, page relevance
03

Lead Form

Make conversion easy Form length, friction, usability
Most Common Issue 04

Conversion Tracking

Measure what matters Accurate data, primary goals, attribution
05

CRM & Follow-up

Respond and nurture Speed to lead, pipeline visibility
06

Lead Quality

Focus on better opportunities Sales feedback, lead quality, ROI

Goal: find the weak points, improve lead quality, and turn more traffic into real opportunities.

Case Studies

Real Client Challenges Solved

Real Google Ads and conversion tracking examples showing the challenge, the work completed, and the practical outcome.

Need help understanding what is really happening in your Google Ads account?

I audit tracking, campaigns, and performance data to find what's holding results back

Industry Experience

Industries I Have Worked With

Campaign structure and customer journeys vary by market, but the foundation remains the same: relevant traffic, reliable tracking, and decisions connected to business results.

Local Services

Home improvement, movers, automotive, and other service-based businesses

Healthcare & Wellness

Patient-focused campaigns with trust, clarity, and compliance in mind

Education & Coaching

Lead generation for courses, programs, workshops, and coaching services

Professional Services

Campaigns for consultants, agencies, legal, immigration, and financial services

Franchise & Multi-Location

Structured campaigns for businesses with several locations or markets

Different industries — one goal

Let's build a campaign that brings real growth to your business

Process

How We’ll Work Together

  1. 01

    Free Consultation

  2. 02

    Account Review

  3. 03

    Strategy

  4. 04

    Implementation

  5. 05

    Reporting & Growth

Client Recommendations

Client Feedback on Strategy, Tracking and Campaign Work

What clients say about communication, decision-making, technical implementation, and advertising results.

Questions & Answers

FAQ

Answers to common questions about services, pricing, reporting and getting started.

Working Together

I work with small businesses and service-based companies that want better leads, clearer reporting, and stronger campaign performance through Google Ads and Meta Ads.

Yes. You work directly with me on strategy, campaign reviews, optimization, tracking, and communication.

Submit a request, send an email, or schedule a call. We will discuss your goals, current setup, and the best next step.

Pricing & Services

Pricing depends on the scope of work, campaign complexity, and level of support needed. I recommend the best option after learning more about your business.

Yes. A one-time audit can help identify wasted spend, tracking issues, and opportunities to improve campaign performance.

Yes. Ongoing management includes campaign optimization, testing, budget guidance, reporting, and recommendations for growth.

Still have questions?

Let's discuss your goals and determine the best next steps for your business.