Olga Minibaeva Paid Advertising & Lead Generation
(206) 271-7857

Paid Advertising Services

Choose the Right Paid Advertising Support for Your Business

Whether you’re launching new campaigns, improving an existing account, or fixing conversion tracking, choose the level of support that fits where your business is now.

Google Ads · Meta Ads · Conversion Tracking · Campaign Optimization

Find the Right Service

Core Services

Choose the Support You Need

Start with the service that best matches what is happening in your advertising right now.

Service 01

Google Ads Strategy & Launch

Best for: businesses launching Google Ads for the first time or rebuilding an account.

Plan and launch a campaign around real search demand, a clear account structure, and reliable measurement.

Work formatProject package
How it worksResearch → Build → Launch

Includes

  • Business & Competitor Research
  • Keyword & Search Demand Research
  • Campaign Planning & Structure
  • Budget & Traffic Forecast
  • Conversion Tracking Review / Setup
  • Build, Launch & 3 Weeks of Initial Optimization
Service 02

Google Ads Performance Audit

Best for: active accounts with wasted spend, stalled performance, or unclear setup quality.

Get an independent review of what is limiting performance and which improvements deserve attention first.

Work formatOne-time audit
How it worksReview → Priorities → Action plan

Review areas

  • Campaign Structure
  • Search Terms & Keywords
  • Targeting, Bids & Budgets
  • Conversion Actions & Tracking Quality
  • Landing Page Alignment
  • Prioritized Recommendations
Review My Google Ads
Service 03

Ongoing Google Ads Management

Best for: businesses that need regular hands-on campaign improvement and reporting.

Improve active campaigns through consistent testing, budget decisions, and performance review.

Work formatMonthly support
How it worksOptimize → Test → Report

Includes

  • Search Term, Keyword & Negative Keyword Optimization
  • Bid & Budget Optimization
  • Ad & Campaign Testing
  • Conversion Performance Review
  • Lead Quality Review when feedback is available
  • Reporting & Recommendations
Service 04

Conversion Tracking & Measurement

Best for: businesses with missing, duplicated, or unreliable advertising conversions.

Find measurement gaps and create clearer conversion signals for campaign decisions.

Work formatTechnical project
How it worksAudit → Implement → QA

Includes

  • Google Ads Conversion Tracking
  • GA4 & Google Tag Manager
  • Meta Pixel
  • Missing / Duplicate Conversion Troubleshooting
  • Measurement Review
  • Enhanced Conversions where appropriate
Service 05

Meta Ads Setup & Launch

Best for: businesses preparing to launch Facebook or Instagram advertising.

Build the essential account, tracking, audience, and campaign foundation before launch.

Work formatLaunch package
How it worksConnect → Build → Launch

Includes

  • Business Manager / Ad Account Setup
  • Facebook & Instagram Connection
  • Meta Pixel & Conversion Tracking
  • Audience Setup
  • Campaign & Ad Structure
  • Launch & Initial Optimization

Three services are shown at a time. Use the arrows or swipe to compare all five.

Focused Support

Need Focused Help With One Advertising Task?

Not every project requires a full campaign setup or ongoing management. I also provide focused support for specific paid advertising, tracking, and planning questions.

Campaign Planning

Keyword research, search demand, competitor review and campaign structure before advertising begins.

Budget & Traffic Forecast

Estimate CPC ranges, traffic potential and a practical starting budget before committing advertising spend.

Landing Page Review

Review the page used for advertising for offer clarity, message match, calls to action, mobile experience and potential conversion barriers.

Conversion Tracking Troubleshooting

Focused help with missing, duplicated or inaccurate conversion signals across Google Ads, GA4, GTM or Meta.

PPC Strategy Session

For business owners who need an independent paid advertising perspective, clear priorities, and next steps before an important campaign or budget decision.

Hourly Consulting

Flexible support for specific Google Ads, Meta Ads, tracking or campaign strategy questions.

Share the specific task or decision you need help with, and I’ll confirm the clearest scope.

Measurement & Optimization

A More Useful Way to Optimize Paid Advertising

Campaign performance should not stop at clicks and form submissions. When reliable data is available, I use conversion tracking and lead-quality feedback to make better optimization decisions.

01Ad Click
02Conversion
03Lead Feedback
04Better Optimization
01

Understand the Situation

Review goals, campaigns and measurement.

02

Fix the Highest-Priority Issues

Focus on the changes most likely to improve campaign efficiency or tracking reliability.

03

Optimize Using Better Data

Use campaign performance, conversion signals and lead-quality feedback when available.

Olga Minibaeva

Independent Specialist

Work Directly With Me

Strategy, campaign decisions, tracking and optimization are handled directly with me — without account-manager handoffs.

8+Years Experience
Google Ads Search CertifiedGoogle AdsCertified

Proof & Results

A Proven Google Ads Result

Google Ads Case Study

92% More Leads at 46% Lower Cost

Google Ads optimization for a service-based business, achieved with a lower daily budget.

92%More Leads
46%Lower Cost per Lead
30%Lower Daily Budget
View Case Study

Services FAQ

Common Questions Before We Start

Which service should I start with?

If you are unsure, share your current situation first. I can help determine whether you need a campaign launch, account audit, tracking work, ongoing management or focused consulting.

Can you work with an existing Google Ads account?

Yes. Existing accounts can be reviewed, audited, optimized or managed depending on the current setup and goals.

Is conversion tracking included in Google Ads work?

Tracking is reviewed as part of campaign work because reliable conversion data is essential for making good optimization decisions. The exact technical scope depends on the existing setup.

Do you offer one-time support?

Yes. Campaign planning, tracking troubleshooting, landing page review, PPC strategy support and other focused advertising tasks can be handled as one-time projects.

Do you provide ongoing management after launch?

Yes. Ongoing support is available for campaigns that need continued optimization, testing, budget management, reporting and lead-quality improvements.

Next Step

Not Sure Which Service Fits?

Tell me what you’re running now, what isn’t working, or what you’re planning to launch. I’ll help identify the clearest next step.