Tracking
Conversion Data
Was Inflated
ChallengeGoogle Ads reported more leads than the client’s CRM.
OutcomeCleaner reporting and more reliable bidding data.
Real ChallengesProven Results
Explore how I help businesses solve real advertising problems through better tracking, smarter structure, and data-driven optimization.
Conversion Data
Attribution
Lead Sources
Were Unclear
ChallengeThe business received leads but could not identify which campaigns generated them.
OutcomeBetter visibility into campaign performance and lead sources.
Measurement
Website Migration
Broke Tracking
ChallengeAfter a website migration, conversion tracking stopped working correctly.
OutcomeAccurate lead tracking and reliable campaign reporting restored.
Bidding
Campaign Reach
Was Too Limited
ChallengeA B2B campaign had very low traffic and limited visibility.
OutcomeIncreased visibility while keeping traffic quality under control.
Optimization
Smart Bidding
Was Too Early
ChallengeA new campaign had limited budget and not enough conversion data.
OutcomeBetter budget control and stronger preparation for automation.
Performance Growth
92% More Leads
at 46% Lower Cost
ChallengeIncrease qualified airport transportation leads without increasing spend.
Outcome92% more leads, 46% lower cost per lead, and a 30% lower daily budget.
My approach in every project
A clear process that brings clarity to your data, control to your strategy, and predictable results to your business.
1 Tracking
I make sure your data is accurate so every decision is based on reality, not guesswork.
Cleaner data for better decisions
2 Structure
I build campaigns with the right structure to give you control, flexibility, and room to scale.
Campaigns built for control and scale
3 Attribution
I connect the dots so you can see what is really driving results and where to invest.
Clearer source visibility
4 Optimization
I consistently test, refine, and optimize to improve performance and increase ROI.
Next steps based on evidence
Not sure what’s holding your results back?
I can review your tracking, campaign structure, and performance data to identify what is holding results back and what to fix next.
